Coopers - The Roll

One of the many things that make Coopers ales so unique is how the beer is bottle fermented. In other words, it’s got this murky sediment that sits at the bottom waiting to be mixed into the rest of the beer, unlocking its full flavour. One does this by rolling the bottle or can. The problem was that not enough people know about this beer-drinking ritual. So, we set about telling them with an ad, made them do it on their phones with an augmented reality game and rewarded them with beer for doing so.

Creative Direction/Ideation/Copywriting