Coopers - Live, Loud & Local

When COVID closed the doors of pubs around country (and the world), Coopers came to us for an idea that would help bring the pub experience back to life and into the homes of locked down beer lovers. Live, Loud & Local was a 5-week live entertainment program hosted by Myf Warhurst and Joel Creasey.

A small blurb doesn’t do the campaign justice. It was absolutely epic. We made a TVC in 24 hours, we built a set with working beer taps, had some of the country’s best entertainers perform live and live streamed the whole thing not only to the nation but to the whole world. And it was all done during the harshest lockdown restrictions the world has ever experienced.

Creative Direction/Ideation/Copywriting