Coopers - Ale Branding

SA’s iconic Coopers Brewery are a stalwart in the Aussie brewing industry. Their success is largely to do with an unwavering commitment to consistency - be it beer or in this case, the branding. We were given the opportunity to not only design the can and pack design of 3 limited edition ales. The designs broke Coopers brand conventions and integrated the creative into the roundel. A big deal ok, just trust me. We also developed social campaigns to launch the ales, one of which featured the dulcet tones of another Aussie icon, James Reyne.

Creative Direction/Copywriting - Design credit goes to Dane Falkstrom & Matt Heays