Coopers - Best After…

Did you know that Coopers Ales have a ‘best after’ date? As in, it’s best opened and drunk after it ferments for a bit in the bottle, can and keg. We used this interesting beer factoid as the hook for a campaign to launch their Pacific Pale Ale - which we had recently rebranded. We made a bunch of lovely ads and partnered with STAB, Australia’s most respected surf publication, for a content series that sent a handful of the best surfers in the country up and down the coast. All powered by South Australia’s finest frothies of course.

Creative Direction/Ideation/Copywriting